It's all the people dreams. Your website appears in a top spot on Google for your chosen keyword. Next thing you know, orders start coming in faster than you can handle, and you are rolling in the money. If only it were so easy, right?
Well,
It can be done. I've done it many times in many different industries. There is no secret, but rather, it's just knowing what to do. I've made just about every mistake one can make with a website, but I learned from every setback. If you were only allowed to do one thing to get ranked for your site in Google, without a doubt, all you'd need to do is get links for your site.
Yes, there are many other factors involved in getting your site to a top position. But this is the most powerful way as of this writing to get a top spot in Google. It's not just enough to have links pointing to your site, but you need to have your keyword "anchor linked" to your site. Anchor linking is when you use your keyword phrase as the click-able text for a link. So, instead of saying "Click Here", you would use "Widgets" as the link text.
Now, another point of consideration is determining what keyword/phrase you want to use to get your site found. Most times, people impulsively choose a one word phrase. While this would be a great way to bring traffic to your site, would it bring targeted traffic, with people looking specifically for your product or service? Most times when people type in a one letter keyphrase, they are in the beginning of their search.
They may type in "Shoes", but are really looking for "Running Shoes". So, if you have a top ranking for shoes, do you serve that user's needs? Maybe, but they may also be looking for dress, casual, Women's, Men's, Children's, athletic, girl's, boy's, etc. This is why when you begin to optimize your site, you should focus on more targeted keyword phrases.
Suppose you sell a certain brand name of dress shoes. For this example, we'll call the famous brand XYZ. So, by getting anchor links as "XYZ Dress Shoes", you are already eliminating those users who are looking for another brand or line of shoe. Next, you need to make sure that the page that gets linked contains the on the page content with "XYZ Dress Shoes". If you would link to a page without relevant content, Google would view this link as possible spam, or more appropriately, irrelevant content.
Now, once you have compiled your list of keywords, you need to see which one are searched on the most. The best tool for this is WordTracker, and it is worth the tiny fee you need to pay to have access for one day. There are also free tools online that you can use, but WordTracker will give you the most accurate results.
Once you have run through your list of all your keywords, the obvious choice is to pick the ones with the highest amount of searches (and content relevant to your site!). The next step is to then begin the process of a link campaign. Now, I can already hear you complaining about doing a link exchange. This is only 1/3 of your campaign. The ideal method is to not only engage in a reciprocal link exchange, but to also engage in strategic linking.
Strategic linking is when you get a link to your site without having to return the favor. What's the best way to do this? Write an article just like this one. If I get one website to use this article and have it point to my site, I've just created another link to my site. Pretty easy, eh?
Since you have now engaged in a linking campaign, you should expect to see results in Google in as little as 4 days, and as far as 6 months. All of this is determined by where your links are coming from, and the popularity of the site from which the link came. Next, you need to get as many links as you can pointing to your site with your popular keyword phrase anchor linked to your site.
As I mentioned before, there many other factors that will only enhance your rankings in Google, but the implementation of a link campaign is the strongest method to get your site to a top ranking!
-To your online success!
Peter
www.thaibangkokseo.com
วันพุธที่ 28 พฤษภาคม พ.ศ. 2551
วันเสาร์ที่ 24 พฤษภาคม พ.ศ. 2551
Little TIPS on DEEP LINKING !!
Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. By Thaibangkokseo
Does Domain Name Registration Length Impact SEO?
The question of domain name registration and its impact on SEO is not a new one. However, every so often, the question comes up. Would it be better to register your domain name for 5 years instead of renewing it for just another year?
In our past coverage, we reported that there are some signals sent by extended domain name registrations, including informing the search engines that your website is not spammy (you're here to stay). Google does weigh in on these signals, apparently (albeit not as much as other factors, obviously).
Domain name registration lengths may also show more about your commitment to your work. If you extend your registration for many years, it shows that you're serious about your business. I'd say that this is stronger than renewing it yearly every single year.
Others disagree that domain name registration lengths have any profound impact on SEO. Instead, the older the domain is (rather than the length of registration), the better it is.
วันจันทร์ที่ 19 พฤษภาคม พ.ศ. 2551
Search Engine Marketing
You’ve probably come across a doorway page before when you were surfing the Web. Doorway pages are similar to landing pages except doorway pages are practically empty. Doorway page are created specifically to utilize search engine optimization techniques and search engine marketing to get listed in the highest spot possible on search engine results page. Sometimes the person who stumbles onto a doorway page will need to click through the doorway page to get to the actual website that they were trying to get to and sometimes the page uses a Meta refresh, or an HTML code that instantly redirects the reader to another website.
Doorway pages often use a sneaky form of SEO strategies where the text on the page has nothing to do with the actual product that the company is selling but uses popular search terms in an effort to get a higher search engine results.
Doorway pages are essentially a form of the old bait and switch technique. For example if you were looking for a site on natural dog food and you did a Google search for natural dog food and you clicked on the first link at the top of the search engine results page because the description of that site that is listed under the link said that page was about the best kinds of natural dog food. Then after you clicked on that link you were taken to the web site of a nationally known pet food manufacturer who was trying to sell you their new line of natural dog food. That company is using a doorway page as a method of search engine marketing. By using search engine optimized text on the doorway page the company was able to get ranked very high by the search engine spider and was able to draw you in with a search engine marketing article but instantly sent you to their page hoping that you would buy their new dog food line.
Because a lot doorway pages are set up to act essentially as spam and to use any method available to get a particular website to the top of the search engine results page search engine spiders now are on the lookout for doorway page. The search engines will sometimes ban pages that use doorway pages from being indexed or showing up on the search engine results page. Doorway pages that have an instant Meta redirect or Meta refresh are usually not banned by the search engine spiders. Websites that use doorway pages will often use a redirect so that the webpage will still show up on a search engine’s search results page. Some website creators try to get around the ban by creating search engine optimized and content rich doorway pages but the search engine spiders are adapting are now learning how to spot doorway pages that are set up to try and attract web traffic using black hat SEO that has nothing to do with the actual content of the website.
Search engine marketing is a great tool and most play fair. For those who do not beware, the search engines engineers sit around all day figuring out how to stop the cheaters. If you stumble across some “top secret” strategy that someone is trying to sell you, be assured that the search engines already know about and have adjusted their algorithms to deal with it. Instead of wasting time and money, just do it right.
About the Author:
Before you do anything go to Terry Stanfield’s site for information on Search Engine Marketing
Tips on Internet Marketing Services
In order for an Internet business to be successful, first-rate Internet marketing activities need to be drawn-up and implemented.
However, it is not an easy task to find good Internet marketing service or a good Internet marketing affiliate program. This is because there are just as many bad Internet marketing affiliate programs out there as there are good ones too.
Therefore, the very first key to finding Internet services for your company is to be able to tell the overall difference between the good and the bad Internet marketing service programs.
Being able to tell the difference right off will prevent a promising company from being ripped off by those out there who prey on businesses in need of Internet marketing services for their company.
A super tool to make use of is one known as affiliate marketing. But before you investigate this route, know that Internet marketing services affiliates that are of any worth do not charge you to subscribe to their membership or charge you for services that have not yet supplied. Therefore it may be best to avoid any marketing affiliate programme that requests money before you receive any value.
You would find it necessary to take advantage of SEO search engine marketing opportunities. To do this you have to try to optimize your website for the popular search engines relating to your target market. Depending on where you are Google and Yahoo remains top choices. Make sure that any search engine you choose to work with is relevant to your specific needs.
Do your best with the top search engines to see what techniques work and what doesn’t work for your site. By using this information you can identify the best techniques which are more suitable for successful ranking of your website.
In Internet marketing you have an option of using PPC as a marketing medium. You could do such a program with a search engine or just decide to place ads on a website already enjoying high traffic.
Do not end up placing adverts on websites with high traffic but low in relevant traffic. An ad for video games might not said to be well placed if it was paid to be placed on a popular financial magazine website.
If you decide to go the route of making use of an Internet marketing company or consultant, take time to choose the best. Investigate their track record, their status and the past projects they have completed. It is a good idea to ask them to send through their resume as well as any other business name they have traded under in the past and investigate that too.
Be sure to have them explain how they plan to add value to your business and listen to them to be able to ascertain their abilities. Remember that bad companies would hide truths about themselves so be extra careful.
Choose the best from the many Internet marketing companies available to ensure that your business is successful.
About the Author:
Click the next link to get free information about seo.
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